Mitate no Shogatsu
The flower shop "Mitate" is located quietly in Kyoto, Japan. This is the first photo book of the New Year's decorations and the production process, which conveys new values that can be expressed with plants, while respecting Japanese culture and sensibilities. This book gives the impression of an atmosphere in which new values can be found even in the midst of silence.
Every year, A&S holds an order-taking event for New Year's decorations tied to the ancient Japanese sense of beauty.
《The following is a quote from Mitate's official website》
「Since ancient times, the Japanese people have been confronted with nature and have transformed their prayers into various forms. At Mitate, we make New Year's decorations as a form of prayer that goes back to the thoughts of the Japanese people and is close to the present. We photographed the process of making Mitate's New Year's decorations, the artists' and craftsmen's work, and places and objects with which they are associated, capturing the atmosphere before the prayers took shape.」
*This does not provide English translation. Japanese only.
【Author】Mitate【Format】H27×W 20cm【Number of pages】140pages【Issued date】2018【Planning, production and photography】discovery go inc.
Opened in April 2013 in Shichiku, Kita-ku, Kyoto. Using seasonal wildflowers according to the Japanese calendar, he produces ikebana and flower boxes with a deep and profound feeling. He uses plants to express a uniquely Japanese sense of beauty, a method of expression in which things are not as they should be, but are seen as something else.
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